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Craig Lieberman '89
University of Richmond '93 - B.A., International Studies
University of Sydney '95 - M.A., International Relations
Founder and President, 34° Crispbread
GFA and the support of the faculty and coaches gave me a
confidence I would not otherwise have had.
While at GFA I played varsity soccer, basketball, tennis and baseball.
Where else would I have been able to play on four varsity teams? I recently came to campus and saw the new
tennis courts and baseball diamond and was really impressed. I don't think I
was someone who would have "lived up to his potential," as they say,
had I not had the GFA experience. GFA
gave me the confidence to travel and to take risks -- risks like the challenge of
starting my own business. I loved GFA. We had a great class -- it was a senior class of only 38 and we are still in touch more than 20
years later.
In college I did a junior year abroad in Amsterdam and also
interned at the US embassy in Copenhagen, Denmark. I spent six months in Brazil before going to
graduate school in Australia. GFA's
World Perspectives Program sounds great. I think it's wonderful that students are
encouraged to travel in high school!
While at graduate school in Australia I fell in love with
good food and particularly with Australian crispbread crackers. When I realized after my return that they
didn't exist in the states, I began to import the crackers and then in 2008
switched to manufacturing them in Boulder County, CO. The name 34° refers to the
latitude of Sydney. Our crackers are sold throughout the U.S. and Canada in
places like Whole Foods, Balducci’s, The Fresh Market and Wegmans.
We are committed to donating 1% of the crackers we bake. Beginning
with our first contribution in February 2011, we will make a quarterly donation
of 300,000+ whole grain crackers to the Food Bank of the
Rockies’ “Children’s Totes of Hope” program. Tote bags filled with 8-9
pounds of nutritious kid-friendly food are distributed to children on Fridays
to take home over the weekend. For many of these children in Colorado and
Wyoming, the totes are their main source of food on Saturday and Sunday. So not only are our crackers good for you,
they are doing good as well. "Each
for All" carries on!
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