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Alumni >  Alumni Profiles >  Craig Lieberman '89 > 



Craig Lieberman '89


University of Richmond '93 - B.A., International Studies
University of Sydney '95 - M.A., International Relations

Founder and President, 34° Crispbread

GFA and the support of the faculty and coaches gave me a confidence I would not otherwise have had.  While at GFA I played varsity soccer, basketball, tennis and baseball. Where else would I have been able to play on four varsity teams? I recently came to campus and saw the new tennis courts and baseball diamond and was really impressed. I don't think I was someone who would have "lived up to his potential," as they say, had I not had the GFA experience. GFA gave me the confidence to travel and to take risks -- risks like the challenge of starting my own business.  I loved GFA. We had a great class -- it was a senior class of only 38 and we are still in touch more than 20 years later.  

In college I did a junior year abroad in Amsterdam and also interned at the US embassy in Copenhagen, Denmark. I spent six months in Brazil before going to graduate school in Australia. GFA's World Perspectives Program sounds great. I think it's wonderful that students are encouraged to travel in high school!

While at graduate school in Australia I fell in love with good food and particularly with Australian crispbread crackers. When I realized after my return that they didn't exist in the states, I began to import the crackers and then in 2008 switched to manufacturing them in Boulder County, CO. The name 34° refers to the latitude of Sydney. Our crackers are sold throughout the U.S. and Canada in places like Whole Foods, Balducci’s, The Fresh Market and Wegmans.

We are committed to donating 1% of the crackers we bake. Beginning with our first contribution in February 2011, we will make a quarterly donation of 300,000+ whole grain crackers to the Food Bank of the Rockies’ “Children’s Totes of Hope” program. Tote bags filled with 8-9 pounds of nutritious kid-friendly food are distributed to children on Fridays to take home over the weekend. For many of these children in Colorado and Wyoming, the totes are their main source of food on Saturday and Sunday.  So not only are our crackers good for you, they are doing good as well.  "Each for All" carries on!


  
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